Brand Story
Since 2008, ICOOH has led the automotive tuning industry with innovative performance and exterior upgrade solutions that combine cutting-edge design with superior craftsmanship.
Send My RequestAbout Our Brand
ICOOH, founded in 2008, is renowned for its cutting-edge brake systems tailored for high-performance automotive applications, particularly in racing and track environments. The company prides itself on its commitment to innovation and excellence, drawing upon the expertise of its founders and collaborating with top R&D teams both domestically and internationally.
ICOOH’s Development in Performance and Car Tuning Parts
ICOOH was founded, focusing on the R&D and manufacturing of high-performance automotive braking systems
In 2008, ICOOH was founded with a clear focus: to dedicate itself to the R&D and manufacturing of high-performance automotive braking systems. This marked the brand’s initial step into the industry, laying a professional foundation rooted in understanding the critical role of braking systems in vehicle safety and performance—especially in high-stress scenarios like racing and high-speed driving.
Completed the construction of the first braking system production line and officially commenced production
By 2012, ICOOH achieved a pivotal breakthrough with the completion of its first braking system production line, officially entering mass production. This milestone transformed the brand from a R&D-focused entity to a full-fledged manufacturer, enabling it to translate innovative designs into tangible products that meet rigorous performance standards. It also signaled ICOOH’s ability to scale production while maintaining precision—a core requirement for braking components, where even minor deviations can impact safety.
Established an overseas business department, with products exported to European and American markets for the first time
2015 marked ICOOH’s strategic expansion into global markets with the establishment of an overseas business department, and its products were exported to Europe and America for the first time. This move was significant not only for market growth but also as a testament to the brand’s product quality: European and American markets are renowned for their stringent automotive safety regulations, and gaining entry underscored ICOOH’s compliance with international standards and its competitiveness in performance.
Obtained ISO9001 quality management system certification, initiating international quality management
In 2018, ICOOH obtained ISO9001 quality management system certification, a critical step in formalizing its international quality management framework. For automotive parts—especially safety-critical components like braking systems—such certification is a benchmark of reliability, reassuring global clients of consistent quality control throughout the production process. This laid the groundwork for broader international recognition and partnerships.
Introduced fully automated production and testing equipment to improve production efficiency and consistency
To further enhance production efficiency and product consistency, ICOOH introduced fully automated production and testing equipment in 2020. In braking system manufacturing, precision is paramount: automated processes minimize human error, ensure uniform component specifications, and enable real-time quality monitoring. This upgrade not only boosted production capacity but also strengthened the brand’s ability to deliver stable, high-performance products—key for meeting the demands of diverse global markets.
Products were sold to over 50 countries and regions, gradually forming a global sales network
By 2021, ICOOH’s products were distributed in over 50 countries and regions, gradually forming a global sales network. This expansion reflected the brand’s growing reputation for reliability and performance, supported by localized service systems that addressed regional market needs—whether adapting to different vehicle models, climate conditions, or regulatory requirements.
Expanded the manufacturing base to 30,000 square meters, with annual production capacity exceeding 30,000 units
In 2023, ICOOH expanded its manufacturing base to 30,000 square meters, with an annual production capacity exceeding 30,000 units. This scale-up was a response to rising global demand, ensuring the brand could meet orders efficiently while maintaining quality. It also highlighted ICOOH’s mature supply chain management and manufacturing capabilities, critical for sustaining growth in the competitive automotive parts industry.
Continues to invest in R&D and launches a new generation of intelligent braking system solutions
Looking ahead to 2025, ICOOH remains committed to R&D investment, with plans to launch a new generation of intelligent braking system solutions. This aligns with the global shift toward smart mobility, where braking systems are increasingly integrated with vehicle electronics, ADAS, and electrification. The new solutions are expected to enhance safety through real-time data analysis, improve energy efficiency, and adapt to the evolving needs of electric and autonomous vehicles—solidifying ICOOH’s position as an innovator in the global automotive braking sector.
Our Mission: Excellence in Automotive Upgrades and Car Tuning Parts
Our mission is to provide customers with the highest quality auto performance safety modification products and services. We help make brake system upgrading easier for everyone! We look forward to cooperating with you and satisfying your safe driving needs.
Quality First, Integrity-Based, Innovation-Driven, Customer First, Sustainable Development
Send My RequestMeet the Experts Behind ICOOH
ICOOH was founded in 2008 and is renowned for its cutting-edge brake systems tailor-made for high-performance automotive applications, especially in racing and track environments.
ICOOH boasts a strong team that continuously refines product structures and technologies. Adhering to the business philosophy of "customer-centricity, survival through quality, development through technology, winning markets through service, and creating benefits through management," the company implements a famous brand strategy and customer satisfaction project.
It truly ensures customers buy with confidence and use with satisfaction, thus achieving excellent economic and social benefits. The company survives by quality and seeks development through innovation.
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